Columbia SoCal Alumni Lecture Series presents CONSPICUOUS CONSUMPTION IS OVER! Elizabeth Currid-Halkett '06GSAPP, Professor and James Irvine Chair in Urban and Regional Planning at USC, received her Ph.D. from Columbia. She will explain how "conspicuous consumption" has changed from the 19th century view that due to scarcity the upper financial leisure class displayed wealth through material goods. Now we have an “aspirational class” that looks to healthy parenting, to eating organic foods, to free range chicken, to breast feeding their kids, and to NPR totes. The power of material goods as a symbol of wealth-“conspicuous consumption” has diminished due to their accessibility. Culture is changing consumption in a post scarcity economy. Please join us on Tuesday, November 14, 6:30-9:00 p.m. at Roxbury Memorial Park in Beverly Hills. Light refreshments will be served. Parking is available in the lot and on the street. Please note that no tickets will be sold at the event so sign up now!