Welcome to the Columbia Alumni Association of Southern California, Inc. - Hollywood and Journalists


Hollywood and Journalists

Enjoy cocktails, networking, and hors d'ouvres with fellow Columbians while listening to a fascinating lecture presented by JOE SALTZMAN ('62J) and BILL GRUESKIN.

The Columbia University Alumni Association of Southern California
in conjunction with the Columbia School of Journalism

are pleased to invite you to a special event entitled:

Professor Saltzman looks at the image of the journalist in movies and television from 1925 to 2007. Why is this topic important? Because the images of the journalist you see in films and on television influence the public’s opinion about the media and the effectiveness of that media. Further, the ramifications of how the public perceives and judges the media can have a profound effect on the success or failure of our American democracy.

Joe Saltzman '62-Journalism
Director, Image of the Journalist in Popular Culture (IJPC),
Author of Frank Capra and the Image of the Journalist in American Film,
Professor of Journalism, University of Southern California and
recipient of the Columbia Graduate School of Journalism Alumni Award

Bill Grueskin
Dean of Academic Affairs
The Journalism School, Columbia University

JANUARY 27, 2009
6:30 PM - 9:30 PM

6:30 - 7:30 Cocktails and hearty hors d'ouvres
7:30 - 8:30 presentation

8:30 - 9:30 Q & A and further networking

at the
The Jonathan Club
850 Palisades Beach Rd.
Santa Monica, CA 90403
(310) 393-9245

Cost for this event:
Columbia SoCal Members: $25
Journalism School Alumni: $25
Non-members and Other Guests: $35
At the Door:  $40

Please sign up to reserve your spot NO LATER THAN 1/23/09

Click here to register

This Event will also serve as our Annual Club Meeting as required by our ByLaws,
where we announce our 2009 Board & Officers.
If you have any questions regarding the program or registration, please contact 

 Joshua Berman at [email protected] or 310-918-8255

Joe Saltzmann, the director of the “Image of the Journalist in Popular Culture” (IJPC) and the author of Frank Capra and the Image of the Journalist in American Film, is an award-winning journalist who is Professor of Journalism and former Associate Dean at the Annenberg School for Communication at the University of Southern California.  He is a recipient of the Columbia Graduate School of Journalism Alumni Award.

He received his B.A. in journalism from the University of Southern California and his M.S. from the Columbia University Graduate School of Journalism. After working for several years as a newspaper reporter and editor, Saltzman joined CBS television in Los Angeles in 1964 and for the next ten years produced documentaries, news magazine shows, and daily news shows, winning more than fifty awards including the Columbia University-duPont broadcast journalism award (the broadcasting equivalent of the Pulitzer Prize), four Emmys, four Golden Mikes, two Edward R. Murrow Awards, a Silver Gavel, and one of the first NAACP Image awards. He was among the first broadcast documentarians to produce, write, and report on important social issues, including Black on Black, a ninety-minute program with no written narration on what it is like to be black in urban America in 1967; Rape, a 30-minute 1970 program on the crime that resulted in changes in California law; The Junior High School, a two-hour program on education in America in 1970; and Why Me? a one-hour program on breast cancer in 1974 that resulted in thousands of lives being saved and advocated changes in the treatment of breast cancer in America.

In 1974, he created the broadcasting sequence in the USC School of Journalism. During his tenure at USC, Saltzman, who has won three teaching awards, has remained an active journalist producing medical documentaries, functioning as a senior investigative producer for Entertainment Tonight, and writing articles, reviews, columns, and opinion pieces for hundreds of magazines and newspapers. He has been researching the image of the journalist in popular culture for a dozen years and is considered an expert in the field.

The image of the journalist in popular culture is a gold mine of research possibilities. The Image of the Journalist in Popular Culture (IJPC), a project of the Norman Lear Center in the Annenberg School for Communication at the University of Southern California, was created in 2000 to investigate and analyze, through research and publication, the conflicting images of the journalist in film, television, radio, fiction (novels, short stories, plays poems), cartoons, comic strips, comic books, commercials and other forms of popular culture to demonstrate their impact on the public’s perception of journalists (

Bill Grueskin, began his journalism career in 1975 as a reporter and editor at the Daily American in Rome, Italy. From 1977 to 1979, he served as a VISTA volunteer and the founding editor of the weekly Dakota Sun on the Standing Rock Sioux Indian Reservation in North Dakota.

After completing graduate school, he worked as a reporter and editor at the Baltimore News American and the Tampa Tribune. In 1985, he moved to the Miami Herald and eventually became city editor, where he oversaw the paper’s local coverage of Hurricane Andrew. The paper’s overall coverage of the storm won the Pulitzer Prize Gold Medal for public service.

Grueskin joined The Wall Street Journal in 1995 as an editor on Page One; he was named deputy Page One editor in 1998, responsible for such coverage areas as the changing stock market, welfare reform, race and business, and the internet economy.

In June 2001, he was named managing editor of The Wall Street Journal Online, the largest subscription news site on the Web. He oversaw the staff in the aftermath of the September 11 attacks on the World Trade Center, across the street from the Journal’s offices. During his tenure at the Online Journal, the number of subscribers doubled to more than one million. The site also introduced numerous features, including blogs, interactive graphics, podcasts and a robust video platform.

In 2007, he was named deputy managing editor/news for The Journal, overseeing 14 domestic news bureaus, and combining the print and online news-editing desks in New York and New Jersey.

Mr. Grueskin has a bachelor’s degree in classics from Stanford University and a master’s degree in international economics and U.S. foreign policy from Johns Hopkins University’s School of Advanced International Studies. He has served on various community boards, and also has served as a Pulitzer Prize juror in the public-service and features categories.

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