An all-star panel will discuss topics that include:: Similarities and differences between sports/entertainment marketers and their counterparts in other industries. Using, adopting, and adapting sports/entertainment marketing techniques . Using 'star marketing' and 'event marketing' to build and grow a brand. Traditional marketing methods and innovative cutting-edge developments.

This event was a great success last year. For event details and online registration, please visit:

http://mymarshall.usc.edu/mems/?eventId=784

Make your reservations early; first come, first served, space permitting. OR CALL (213) 740-7900 ext 3 during office hours